Know Your Local Movers & Shakers
Begin by making connections with people of importance in your community. A visit to your city’s chamber of commerce can be very helpful. The chamber of commerce is an organization whose purpose is helping and supporting local businesses. They can provide you with a wealth of resources and tell you about local events where you can meet and network with others who hope to make a go of a local business.
When you attend local events, in addition to making introductions and sharing business cards, be sure to talk with local business people about their own ad campaigns. Find out what works best for them. While the vast majority of businesses today have websites and make good use of social media and other online resources, there is still a lot to be said for fliers, local print ads and even direct mail campaigns. Find out what has worked best for others in your area and your niche. This friendly, one-on-one research can save you a lot of time and set you on the right track for success.
Get Involved Locally
To build up your local clientele and attract enthusiastic recruits, remember to support local events and activities. Some of the best local activities include:
* Helping out with scouting and other family activities
* Volunteering to help with charitable events
* Sponsoring local sporting teams
Whenever appropriate, check to see if you and your business can be listed on print materials as a supporter or volunteer. Have T-shirts and other promotional materials printed up with your logo. Wear and use these items yourself and share them with potential customers when you attend and help with local events.
Make The Most Of Social Connections
Be careful of pressuring your family members and friends into patronizing your business, but do be sure they know how very well you are doing. Always be enthusiastic about your business and share your good news with your friends and family members. Ask them for their own ideas and let them know when you take their advice. They may very well get caught up in the excitement of your success and become your very best word-of-mouth advertising sources.
Combine Strategies For Total Work From Home Success
Use your website, social media and local advertising resources to promote sales, discounts, contests and other events associated with your business. Many people are returning to shopping and doing business locally as a way of supporting the community and personalizing their day-to-day experiences. Still, it is always wise to think and act globally and locally by using a combination of face-to-face networking and marketing and online strategies for total success.